Labor Day Weekend is big deal for grill manufacturers like NewAge Products. As their outdoor cooking portfolio continues to grow, major events like Labor Day are proving to be a great way for the company connect with current customers, attract new ones and bolster its simple, yet highly effective, product innovation strategy. I had a chance to catch up with Shay Carriere, Creative Director at NewAge Products, to learn more.
Labor Day is typically viewed as a major weekend to barbecue outdoors with friends and family. How does NewAge Products celebrate?
Shaye: For us at NewAge Products, it’s summer’s last hurrah, so we typically have Labor Day promotions. With many of our employees based in the northeast, many enjoy spending time experimenting with outdoor cooking. But of course, we have areas of the country where we sell a lot of grills all year-round. It’s also fun to see how our customers are using our grills and kamados with family and friends. Frequently, we see fantastic images posted on social media of our outdoor kitchen setups.
NewAge Products kamados appear to be extremely flexible grills/smokers. Some might say they are the ideal tool for outdoor cooking enthusiasts during a holiday like Labor Day.
Shaye: The versatility of our kamados makes for an ideal way to cook for any gathering. From smoking brisket to slow cooking ribs or searing steaks and veggies, our kamados are a fantastic grill for experimenting with new recipes or mastering favorites.
Recent research indicates that outdoor cooking is still a growth market with a lot of new grills, gadgets, tools and accessories constantly being released. How does NewAge Products separate itself in such a crowded marketplace?
We’ve focused on quality over quantity when it comes to our grill offering. All appliances and accessories are tested and engineered in a way that combines the highest quality materials, with patented features that offer a truly incredible experience.
When your focus is on designing the best gas/propane grill, the best pizza oven or the best kamado grill, you don’t need 50 models to select from; just the ones that our customers will love to use every day. -Shay Carriere, Creative Director at NewAge Products
Let’s talk about R&D behind the NewAge Products kamados. Any secrets you can share about how you approach build quality and design?
Shaye: I have to give a lot of credit to our engineers and product development department. Not only are they creative, but they are meticulous in designing, building and testing our products. We hold over 75 patents, several of them related to our outdoor cooking appliances, offering customers a truly premium cooking and tasting experience.
What’s the best thing to cook on a NewAge Products kamado?
Shaye: That’s like asking which kid is your favorite! The great thing about a Kamado is that it’s so versatile, and everything tastes better, from steaks to pizzas to desserts.
Some of our current favorites are whiskey glazed pork ribs smoked with cherry wood for a real crowd pleaser, authentic Margherita pizza cooked on our pizza stone for the perfect crispy crust, and, for those who are patient, a 10-hour low and slow cooked brisket is the pinnacle of meat perfection, with some delicious ‘brisket burnt ends’ for an extra reward.
Any special plans you can reveal for future products?
Our future plans are exciting, but also top secret for now.
I can rave about the recent introduction of our pizza oven, which has proven to be so popular that it sold out on pre-order! The design. The unique way it’s been engineered to cook, and the incredible tasty results!
Another recent product we launched was the stainless outdoor fridge. The fridge’s design and durability alone has made it a best-seller. The great thing about NewAge is that we listen intently to what our customers want, and then go about building it like only we can. The sky’s the limit for amazing new NewAge outdoor kitchen products.
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