As commuters and consumers struggle to keep up with the constant barrage of digital advertising, marketers are always looking for innovative ways to reach and engage their target audience. One French startup, Ads On Board, is pioneering a unique approach to this challenge. They are taking advantage of the daily commute, transforming it into an opportunity for personalized street marketing on a massive scale.
Ads On Board is the first company in France to introduce street marketing within both public and private transportation. By providing commuters with free, sponsored bottled water, the company offers advertisers a chance to communicate with their target audience throughout their journey and beyond. This fresh concept not only provides a novel advertising platform, but also a valuable service to commuters.
Key Takeaways:
- Ads On Board is a cutting-edge startup transforming commute advertising in Europe.
- They provide street marketing in public and private transportation vehicles by means of branded water bottles.
- Through this innovative approach, advertisers can communicate directly with their target audience during their commute.
- The company’s services are accessible to approximately 168 million people per year across France.
- Ads On Board also offers a digital transformation through its partnership with Shazam, a leader in audio-visual recognition technology.
What sets Ads On Board apart from other startups is their innovative blend of traditional and digital advertising strategies. By offering a tangible product (branded water bottles) in a very specific context (during a commute), they capture the attention of their audience in a way digital advertising often fails to do. Moreover, through their partnership with Shazam, the company has added a digital dimension to their approach, ensuring a continuation of the advertising experience beyond the commute.
Moreover, with their comprehensive network encompassing taxis, railway, road transport services and car rentals, Ads On Board is capable of reaching over 168 million people per year. The startup offers immediate visibility for advertisers with an average duration of 22 minutes to over 5 hours, depending on the network. This cross-winning principle ensures a beneficial situation for advertisers, transport services, and consumers alike.
As digital advertising continues to evolve, Ads On Board is poised to lead the way in commute advertising, building a bridge between traditional and digital marketing. Their innovative approach holds great promise not only for advertisers eager to reach their target audience in a new way, but also for commuters who benefit from the service.
The future of advertising in Europe, and perhaps globally, is likely to see many innovative developments such as this. Ads On Board is at the forefront of this transformation, demonstrating how out-of-the-box thinking can create mutually beneficial opportunities. You can follow their journey via Twitter, Facebook, or LinkedIn.
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