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Innovation & Industry
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Revolutionising Urban Navigation: Could This Be the Future of City Exploration?

News RoomNews RoomOctober 6, 2023No Comments3 Mins Read

Key Takeaways

  • Pretty Streets is a startup designed to revolutionize urban navigation
  • The company generates aesthetically pleasing routes for city explorers
  • Users can contribute by adding their favourite spots and ranking existing ones
  • Interesting historical anecdotes spice up the walks
  • Pretty Streets is an ambitious project planning to cover the whole world

Introducing Pretty Streets

When it comes to urban navigation, Paris-based startup Pretty Streets is galvanizing the field by altering our perspective on city navigation. Embarking on a mission to provide more than just the shortest way to reach a destination, Pretty Streets encourages locals and tourists alike to embrace the essence of a city by presenting aesthetically pleasing itineraries.

Conceived by Fabrice Gibelin, Pretty Streets is an innovative app available on iOS and Android platforms, it goes beyond the usual application of maps by providing a platform for explorers to unlock hidden gems in a city. The app doesn’t just provide the closest or fastest paths but aims to provide the most enjoyable ones.

What Differentiates Pretty Streets?

Pretty Streets’ unique factor lies in its innovative algorithm. Developed by students from the EPITA school of computer science and information technology, the algorithm processes vast quantities of geolocated urban data, turning them into relevant navigational instructions for city walkers. By analysing geolocated photos, shops, monuments, and even road traffic, Pretty Streets creates routes that highlight picturesque streets, alluring cafes, well-rated shops and historic landmarks.

In addition, Pretty Streets empowers its users to contribute to the mapping process. Users are free to highlight their favourite walks, mark secret spots and even rate existing locations. The app, with its unique blend of technology and human touch, offers a dynamic and ever-evolving city exploration experience.

Keep exploring EU Startups  Portals Open: The EU’s Gateway to a Data-Driven Future

The Future of Pretty Streets and Urban Navigation

Pretty Streets holds a grand ambition – to map the most beautiful paths in cities across the world. Currently available in six cities with a new city being integrated every week, Pretty Streets is on a quest to change how we navigate and experience cities.

The future appears bright for startups like Pretty Streets as they harness technological innovation to enhance our experiences of urban landscapes. By combining route planning, user interactions, and fascinating historical anecdotes, Pretty Streets transforms ordinary walks into memorable adventures. Follow them on their Twitter, Facebook, and LinkedIn pages, or visit their website to start your own urban exploration journey.


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