Revolutionising Digital Advertising: Can Hybrid Platforms Enhance Mobile Campaign Efficiency?

Key Takeaways

• Adxperience, a mobile ad tech company based in Paris, is revolutionising digital advertising with its unique, hybrid demand platform.
• The platform offers both direct source and RTB traffic, merging different types of inventory for diverse marketing needs.
• Adaptable AI systems and fraud-detection algorithms increase campaign efficiency and return on investment (ROI).
• The future of digital advertising hinges on single platform access and real-time optimization, like Adxperience’s offering.

Introduction

Is it possible for hybrid platforms to enhance mobile campaign efficiency and revolutionize the digital advertising industry? The answer may lie within the Paris-based mobile ad tech startup, Adxperience. Positioned in a unique place that connects campaigns to hundreds of mobile sources, Adxperience is poised to provide a groundbreaking approach to digital advertising.

Adxperience was founded by Fabrice Guez and Stéphane Pitoun with the aim to assist app developers, brands, and digital agencies in reaching their target audiences effectively. They developed a centralized media-buying process through a hybrid demand platform. The platform not only provides them with a wide variety and range of inventory but also allows them to handle a mix of traffic from both direct and RTB sources on the same campaign.

Unique Proposition

What sets Adxperience apart is the specialized hybrid positioning of its platform. With this approach, it can access a broad type and range of inventory to answer all kinds of marketing needs, from branding or performance campaigns to worldwide platforms. The unique blend of direct and RTB sources on the same campaign makes scaling up volumes while driving engagement achievable.

The technology developed in-house endows Adxperience with proprietary fraud detection tools, profiling tools, and rich media formats, providing customers with more control, and a richer exposure. The potential of this platform to elevate mobile campaign efficiency is considerable, with features including fraud detection algorithms, premium, rich-media formats, retargeting capabilities, and over 500 media partners connected on S2S or API.

Conclusion – Looking Towards the Future

As digital advertising continues to evolve, the ability to centralize and optimize campaigns in real-time from a single access point will become increasingly vital. Adxperience’s unique hybrid platform is perfectly poised to lead the way in this new phase, with its capacity to handle vast direct and RTB traffic and offer bespoke AI-based solutions.

For more information about Adxperience and its revolutionary platform visit: adxperience.com or follow their updates on Twitter, Facebook, and LinkedIn. The future of mobile campaign efficiency might just be a click away.

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