Key Takeaways:
- Brickfy is a fintech startup based in Estonia, offering a marketplace for Peer-to-Peer (P2P) lending investments.
- Brickfy is addressing multiple challenges in the alternative financing market by offering a single, centralized platform for P2P investments.
- The startup has a strong focus on reducing risks for investors through diversification, as well as providing convenient access to the P2P lending market.
- Brickfy plays a vital role in the future of the European FinTech industry by making P2P lending more accessible, efficient and secure
In the heart of Estonia, the European leader in startups per capita, a company called Brickfy has been progressively shaking up the P2P lending market. Operating in the intersecting sectors of Financial Services, FinTech and Lending, Brickfy offers a guided avenue to invest in business and property-backed loans. The advancement of internet technology alongside low traditional savings rates has attributed to the emergence of P2P lending platforms and alternative financing. However, this boom has resulted in a fragmented market, with many bumping into language, currency, and regulation hurdles – until Brickfy came into the picture.
Brickfy’s solution offers a marketplace for P2P lending investment, casting a global net regardless of the localized nature of many lending platforms. This Tallinn-based startup is poised to make investing in P2P as simple, secure and efficient as possible with just a single web interface to manage a diversified portfolio. Their mission is complemented by deep integration with various P2P lending platforms, resulting in less time consumption and easier access to the best opportunities.
What sets Brickfy apart from other platforms is its mission to both streamline and democratize P2P lending. Rather than reinventing the wheel, Brickfy taps into the existing power of P2P platforms and amplifies their reach, acting as a reseller of their loans. This approach not only broadens their exposure but becomes a de facto international sales channel for these platforms. Brickfy also empowers investors by providing detailed information, ratings, and reviews to select and invest in the best lending opportunities. This amalgamation of multiple platforms eliminates entry barriers often posed by differentiated admission requirements.
Furthermore, Brickfy is keenly tackling a significant problem most alternative investment opportunities face; liquidity. They are teaming up with a secondary market to provide investors easy reselling of their assets, offering liquidity – often a key factor in investment decision making. In the midterm, Brickfy’s aim is to allow automated portfolio management by introducing an auto-investment option. This attribute surely makes Brickfy a unique and revolutionary player in the P2P lending landscape.
In conclusion, Brickfy’s innovative approach to P2P lending demonstrates why it is poised to become a significant player in the FinTech industry. The company has both identified and seized the opportunity to simplify P2P lending investments whilst at the same time providing vital services to its users. This has a major impact on how investments are framed in the age of digitization. To keep track of Brickfy’s progress in reshaping European FinTech check their website, follow them on Twitter, Facebook and connect on LinkedIn.
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