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Innovation & Industry
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Is Cloud Management the Key to Modernizing Mission-Critical Applications?

News RoomNews RoomMarch 7, 2024No Comments3 Mins Read

With digital transformation taking the world by storm, organizations are constantly grappling with the challenge of modernizing their mission-critical applications. Companies need to ensure the continuity and scalability of their apps by making wise use of the latest technology and best practices, and this is where cloud management comes into play. In this EUStartup.news showcase, we explore how startup TRUE, a leading player in the cloud computing industry, is revolutionizing this process.

Located in Amsterdam, Noord-Holland, The Netherlands, TRUE is more than just another cloud computing firm. This innovative startup, established in 2000 by Marilou van Doorn, provides end-to-end cloud infrastructure and cloud management services to businesses, focusing on ensuring the continuity and modernization of mission-critical applications. Their services range from developing and hosting websites and web and mobile applications to setting up e-commerce environments, cater to private and SMB customers, and also encompass managed Kubernetes and Azure.

  • Key takeaways:
  • Cloud management is crucial for the modernization of mission-critical applications.
  • TRUE is a cloud computing startup that provides comprehensive cloud management services.
  • The startup offers managed Kubernetes and Azure to its clients, ensuring a customized and reliable cloud environment.
  • During its two-decade journey, TRUE has demonstrated a profound commitment to innovation and customer service.

What differentiates TRUE from its competitors is its comprehensive yet customizable approach to cloud management. While other cloud service providers may merely focus on offering storage or computing power, TRUE ensures that its clients get a cloud environment tailored to their specific needs and business objectives. The company’s managed Kubernetes service, for example, lets its clients enjoy the benefits of a robust, scalable, and secure cloud environment without the complexities of setting it up and maintaining it.

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In addition to managed Kubernetes, TRUE also carries partnerships with Microsoft to offer clients managed Azure, thereby allowing organizations to optimally use and benefit from Azure Cloud Services. The startup takes care of the migration process, manages the configuration, and monitors the environment 24/7, freeing up time for its customers to drive innovation in their fields.

As we move further into the digital era, the demand for effective cloud management services is destined to grow exponentially. And startups like TRUE are at the vanguard of meeting and exceeding this demand by delivering innovative solutions for modernizing mission-critical applications. The combination of Microsoft’s robust cloud services and TRUE’s expertise and commitment symbolises the future of the cloud management industry.

With a profound commitment to innovation, a two-decade-long journey filled with experience, and a strong dedication to customer service, TRUE is undoubtedly an industry leader that is paving the way to a more digital future. To learn more about TRUE’s expertise and offerings, visit their website at https://www.true.nl/ or connect with them on their socials: Facebook, Twitter and LinkedIn.


Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!

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