In today’s digital age, Big Data is a strategic asset that can endow critical business insights and drive strong decision-making processes in various industries. Nowhere is this more relevant than in the consumer goods and telecom industries – sectors where understanding customer behaviour and preferences can significantly impact profitability. These industries are right now at the thick of a digital transformation, powered by the likes of Brussels-based startup Riaktr.
Founded in 2009, Riaktr, formerly known as Real Impact Analytics, aims to maximize the value of telecom data, helping businesses make impactful data-driven decisions. Powered by its proprietary software products, the company provides solutions to optimize network CAPEX investments and Sales & Distribution operations, thus driving superior results in telecom and consumer goods industries.
- Key Takeaways
- Riaktr embeds big data apps and analytics into daily work to bolster decision-making.
- The Belgium-based startup is a product company pivoted from a services business.
- Riaktr’s software products address major challenges in the telecom industry.
- The startup works with six of the world’s largest telecom groups.
The defining factor of Riaktr lies in their principal approach and modus operandi: They put data at the service of human intelligence rather than being solely reliant on AI. With a user-centric framework, this innovative company resists the ‘black box’ principle, bringing diverse teams together for a collaborative approach. Amplifying this unique philosophy is their brand name ‘Riaktr’, which symbolizes their competency shift from being a service-oriented company to a robust product firm in 2018.
Its location in Brussels, coupled with local presence in key LMIC markets like South Africa and Brazil, has helped Riaktr establish partnerships with six of the ten biggest telecom groups. These collaborations have given her the opportunity to test, refine and honing its big data and analytics solutions for a variety of distinct market contexts – making them a truly global brand.
As it stands, advancements in big data and analytics will continue to shape the landscape of the consumer goods and telecom industries. Startups like Riaktr, with their innovative business models and robust solutions, will be at the forefront of this transformation. Their focus, user-centric approach, and ground-to-ceiling implementation methodologies will likely drive more sectors towards data-driven decision making. And with the rising need for such seamless intelligent interfaces in improving operational efficiency, Riaktr seems well-positioned for significant growth.
For the telecom and consumer goods industry’s future, it’s heartening to witness how startups like Riaktr are democratizing data analytics – thereby supporting these sectors in becoming more proficient, intelligent, and resilient. Connect with Riaktr on their website, or follow their journey on Twitter, Facebook and LinkedIn to stay updated on their latest innovations, updates, and how they are pegged to bring a paradigm shift in the telecom and consumer goods industries.
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