Key Takeaways:
- AI is playing a significant role in transforming social media analytics in modern digital marketing
- French startup, Vigiglobe, is using custom AI algorithms to offer real-time social media analysis
- Vigiglobe’s SaaS platform WIZR™ aids in online-reputation monitoring, competitive intelligence and Social CRM
- Vigiglobe is considered groundbreaking due to its real-time, multilingual, and highly scalable environment
Digital marketing strategies have evolved remarkably in recent years with the proliferation of social media platforms. Carefully analysing the data produced by user interactions on these platforms has proven essential in staying relevant and effective in this ever-evolving landscape. A growing number of companies are turning towards AI, like the solution offered by French startup, Vigiglobe, to extract actionable insights from this constant stream of social media data.
Vigiglobe achieves this by leveraging the full power of AI in its impressive SaaS solution, WIZR™, a platform that conducts real-time social media analytics. Its capabilities are vast, addressing issues of online reputation, Social CRM, and competitive intelligence, which have become cornerstones in modern digital marketing strategies.
One of the key differentiators of Vigiglobe is its real-time data analysis. Unlike other platforms that may lag behind, Vigiglobe’s services are centered around analyzing, processing, and displaying data in real-time. This speed helps businesses make data-backed decisions quickly and accurately. And their services do not stop at just numerical analyses. Vigiglobe pulls from its rich artificial intelligence and web semantics background to offer true qualitative insights that goes beyond simple message counting.
About the startup’s competitive edge, it can be noted that Vigiglobe has critically thought through and developed an IT infrastructure that can adeptly handle a vast amount of data, an important feature in our era of big data. The startup has a proven track record of processing global events like the Olympic Games and the US elections. In addition, Vigiglobe offers service in six major European languages and Arabic, which ensures a wide coverage and accessibility for its users.
As we look ahead, the future of Vigiglobe and the industry it serves appears bright and promising. The startup is the leading figure in a vital space, and with its intensive focus on real-time social media analytics, its potential for growth is immense. It is not surprising that the company was amongst the 18 companies globally to be selected as an official Media Technology Partner of Twitter. Vigiglobe’s inclusion in Facebook’s Public Content Service partner list and its recent partnership with Microsoft also speak volumes about the startup’s escalating significance.
The application of AI in analysing social media data is transforming the way companies approach online marketing. Vigiglobe, with its real-time, AI-powered tool, is making significant strides in revolutionising the industry. For more information, see Vigiglobe’s website at www.vigiglobe.com and follow them on Twitter, Facebook, and Linkedin.
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