How Effective is Integrating Social Media and Loyalty in Marketing Strategy?

Key Takeaways:

• Popdeem is a unique blend of social media and customer loyalty programs, offering businesses an efficient platform to reward loyal customers for sharing their experiences on social media.
• The startup provides a Software Development Kit (SDK) that integrates with existing loyalty solutions to provide Social Insights into your customer base.
• The platform enhances customer engagement, increases visit frequency and spending, and amplifies authentic word-of-mouth marketing on social media.
• Popdeem has managed to raise over €1.1m in funding so far, establishing its potential and future prospects in the advertising and mobile app industry.

Introduction:

In today’s modern marketplace, the ability to effectively leverage social media and customer loyalty in advertising has a significant impact on businesses’ success. Recognizing this as a powerful marketing force, Popdeem, a Dublin-based startup, has innovatively combined social media and loyalty into one comprehensive platform. Offering a unique software development kit (SDK) that seamlessly integrates with existing loyalty solutions, Popdeem rewards loyal customers for sharing their brand experiences on social media.

Let’s take Kung Fu Tea as an example. Customers would earn additional loyalty points every time they share #KungFuTea photos on Instagram. This encourages more customer interaction with the brand, resulting in increased brand visibility and fostering a sense of community among customers. Furthermore, Popdeem’s innovative solution enables businesses to identify social media influencers within their loyalty program, adding an extra dimension to their marketing strategy.

Differential Factors:

Popdeem distinguishes itself from other startups through its unique melding of social media and customer loyalty programs. This blend is not just a gimmick; it’s a tactic to unlock new marketing opportunities. The startup’s SDK offers businesses an easy way to gain critical Social Insights about their loyalty members, helping them understand their customers better and tailor their services accordingly. This invaluable information would otherwise have been obscure and difficult to extract.

Moreover, by rewarding customers for their social media engagement with the brand, Popdeem opens up avenues for authentic word-of-mouth advertising. It turns loyal customers into de facto brand ambassadors, amplifying the brand’s reach and visibility. Therefore, Popdeem’s unique approach successfully boosts customer engagement, visit frequency, and monthly spending.

Conclusion:

The potency of combining social media engagement and customer loyalty, as demonstrated by Popdeem’s success, gives the startup a promising future in the advertising industry. It’s an effective strategy that not only strengthens consumer-brand relationships but also promotes organic growth in customer base and revenues. As businesses look for innovative ways to navigate the ever-changing social media landscape, Popdeem is positioning itself as a pioneer in this field.

Having raised over €1.1m from VC firm Delta Partners, Enterprise Ireland, and angel investors, there’s a lot of excitement around what lies ahead for Popdeem. Follow their journey on Twitter, Facebook, LinkedIn, or visit their website.

Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!