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Innovation & Industry
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Can Interactive Images Revolutionise Your E-Commerce Site’s User Engagement?

News RoomNews RoomFebruary 5, 2024No Comments3 Mins Read

Key Takeaways:

  • TagPicker, a startup based in Czech Republic, is revolutionizing e-commerce with interactive images.
  • The company’s software turns ordinary images into ‘Clixures’ – clickable, interactive sales tools.
  • TagPicker is enhancing user engagement and increasing Click-Through-Ratio (CTR) on e-commerce websites.
  • With no programming skills required, the platform opens up a new selling channel for e-shop owners.

Introduction

As the world of e-commerce continues to evolve, businesses are constantly seeking ways to enhance user engagement and drive sales. A recent innovation that is gaining traction comes from Czech Republic-based startup ‘TagPicker’. TagPicker is offering a simple yet effective solution to increase Click-Through-Ratio (CTR) and boost conversion rates by making images interactive.

With its unique ‘Clixures’ feature, TagPicker transforms ordinary images into interactive shopping tools. Any image can be turned into a mini-online mall by embedding information about various products within the image. By creating a visual shopping experience, TagPicker is redefining eCommerce, making it more engaging for users and more profitable for businesses.

What differentiates TagPicker?

The uniqueness of TagPicker lies in its simplicity of use and potential reach. With a simple JavaScript code, e-commerce site owners can transform static images into interactive ones. This not only makes the site visually appealing but also simplifies the shopping process for consumers. A major differentiator, however, is the fact that an image can be shared across different websites, creating a chain of micro e-shops and exponentially expanding the selling potential.

On top of this, TagPicker allows users to import product data via feeds such as Google feed, making the process faster and easier. With no programming skills required and the complete elimination of any coding, TagPicker becomes an accessibly easy-to-use e-commerce solution for business owners.

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Conclusion and the Future

In a global e-commerce industry growing at an overwhelming pace, startups like TagPicker will inevitably make an impressive foothold. By merging visual interaction with the shopping experience, TagPicker is set to redefine user engagement in e-commerce. As more and more online retailers realise the potential of interactive images for improving their CTR and conversions, TagPicker’s solution is expected to become an industry norm in the near future.

Get to know more about TagPicker and how it can revolutionize your eCommerce site’s user engagement. Visit their website or get involved with their journey on LinkedIn. TagPicker, spearheaded by Lubor Zoufal and Vojtěch Piska, is sure to create a wave in the e-commerce industry.


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