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Innovation & Industry
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Can Gamified Health Platforms Revolutionise Workplace Wellness in the Digital Age?

News RoomNews RoomDecember 5, 2023No Comments3 Mins Read

Key Takeaways:

  • HeiaHeia.com’s web and mobile-based products encourage health improvement activities through gamification.
  • Addressing a market worth billions of dollars; they provide a cost-effective solution to counteract lost workdays due to physical inactivity and lifestyle disease.
  • Multinational corporations like PepsiCo, Ericsson, and Johnson & Johnson have integrated HeiaHeia’s wellness programs into their workplaces to increase wellness participation and overall employee health.
  • Predicting a positive future for HeiaHeia and wellness platforms in a digital age, with more businesses acknowledging the importance of employee wellness.

Commencing with a swift glance at the 21st century’s corporate culture, it is evident that health and wellness in the workplace have become prevalent concerns. Simultaneously, digital solutions have permeated every aspect of life, even our health routines. This brings us to HeiaHeia.com, a Helsinki-based startup that utilises technology to motivate individuals and workplaces towards healthier lifestyles. By providing engaging and gamified solutions, HeiaHeia hopes to revolutionise workplace wellness in this digital age.

Tackling a growing issue present in most developed economies – physical inactivity and lifestyle disease, HeiaHeia enters a market worth billions of dollars. With the startling fact that the average cost of workdays lost due to lack of physical activity reaching up to thousands of dollars per employee every year, HeiaHeia’s cost-efficient, proven solution is a welcome relief for employers and insurers.

What differentiates HeiaHeia from other wellness solutions is its focus on gamification. Its well-rounded products are designed to be fun and motivating rather than merely instructive. HeiaHeia’s tools don’t just tell users to exercise; they create an experience, one that’s social, engaging and even a bit competitive, hence driving participation. Simultaneously, the startup provides extensive tracking and analytical tools that give real-time insights and measurable outcomes, elevating its importance within corporate wellness programs.

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Another aspect that sets HeiaHeia apart is its broad market appeal. Its clientele range from small to medium businesses to global corporations like PepsiCo, Ricoh, and Johnson & Johnson Pharmaceuticals. This diversity demonstrates that HeiaHeia’s products are not only scalable but also adaptable to different corporate cultures and wellness needs, making it a sought-after solution in various sectors.

Approaching a future where wellness is predicted to remain a focus for employers, HeiaHeia’s impact could amplify exponentially. As more businesses begin to recognise the importance of employee wellness, demand for comprehensive, engaging, and cost-effective solutions like HeiaHeia’s will likely rise. Investment in employee health isn’t just about benefitting the workplace; it’s also about cultivating a healthier society.

By creating a social community around healthy lifestyles, both locally and globally, HeiaHeia can indeed revolutionise workplace wellness in this digital age. Their journey can be followed on their website heiaheia.com and social media platforms; Facebook: heiaheiaheia, Twitter: heiaheia, and LinkedIn: HeiaHeia.


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