Can Browser-Based Gaming Disrupt the Global Video Game Industry?

Key Takeaways

• Travian Games, based in Munich, is one of the world’s foremost browser-based game companies.
• Despite starting with only four employees, they have expanded to a staff of over 230, with products in over 200 countries.
• Travian’s unique approach relies heavily on browser-based gaming, disrupting the traditional video game industry.
• The company’s extensive platform stretches to over 42 different languages.

Introduction

Can browser-based gaming disrupt the global video game industry? This question is poised to be addressed as we delve into the workings of Travian Games, a leading browser game company based in Munich. This enterprise took root back in 2004, with the launch of the first Travian game that set the stage for the formation of one of the most booming entities in the German gaming sector.

Transformed into a limited liability corporation in the fall of 2005, Travian has made impressive strides in growth. From a base of just four employees, the company now boasts a workforce of over 230 individuals, notching remarkable escalation in only a matter of years through robust cash flow.

Analysis

Distinctive in its model, Travian Games has carved out a niche in browser-based online gaming – a less traversed path in the world of video games. This uniqueness is reflected in their creative marketing strategy, pioneered by Business Angel Bernd Heinisch who later fulfilled the role of CMO. The strong emphasis on browser gaming and the translation of games into up to 42 languages has allowed them to penetrate the international market, contributing to their global success.

Globally recognized, games from Travian Games’ portfolio are now played in more than 200 countries. Their incredibly far-reaching user base comprises over 130 million registered users as of September 2012, a number that escalates daily.

Conclusion

For the future, Travian Games has its eyes set on continuous growth. Planned steps include making steady additions to its portfolio and boosting its international visibility by releasing existing titles in more regions and language versions. This aim mirrors the ever-evolving nature of the gaming industry and Travian’s dedication to step up to the transformation.

Indeed, with the caliber of innovation demonstrated by outfits like Travian Games, browser-based gaming is poised to disrupt the video gaming industry. For more on Travian Games and their fascinating array of products, you can visit their website , follow them on Twitter , like their Facebook page or connect with them on LinkedIn. Founding partners Gerhard Müller, Holger Miller and Siegfried Müller are certainly geared to step up to the challenge of revolutionizing the gaming industry.

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