UFC 300 is set to deliver a significant revenue splash for TKO Group Holdings.
According to UFC CEO Dana White, the historic event is projected to eclipse the 1-million PPV plateau.
According to Sports Business Journal’s Adam Stern, this is the first time the promotion has reached that mark since before the pandemic.
The UFC also expects a whopping live gate of $16.5 million at the T-Mobile Arena in Las Vegas on Saturday, April 13. That total would put it third in UFC history and be the highest live gate for any card without Conor McGregor.
The UFC 300 PPV is only available to those who subscribe to ESPN+ or the Disney bundle. The cost of the PPV for subscribers is $79.99. ESPN is running an early-purchase special for fans that allows them to get the PPV for $69.99 if they buy in before the event starts.
Only the final five fights will be included in the PPV purchase. Here are the fights on that portion of the card.
- (c) Alex Pereira vs. Jamahal Hill – UFC Light Heavyweight Championship
- (c) Zhang Weili vs. Yan Xiaonan – UFC Women’s Strawweight Championship
- Justin Gaethje vs. Max Holloway – BMF Title Fight
- Charles Oliveira vs. Arman Tsarukyan – Lightweight
- Bo Nickal vs. Cody Brundage – Middleweight
The early prelims will be available exclusively on UFC Fight Pass, which costs $9.99 per month and includes a complete library of the promotion’s events. The following four fights will be part of the early prelims.
- Jalin Turner vs. Renato Moicano – Lightweight
- Jessica Andrade vs. Marina Rodriguez – Women’s Flyweight
- Jim Miller vs. Bobby Green – Lightweight
- Cody Garbrandt vs. Deiveson Figueiredo – Men’s Bantamweight
The middle portion of UFC 300 is available on ESPN or ESPN+. These are the four fights included in this portion of the card.
- Jiri Prochazka vs. Aleksandar Rakic – Light Heavyweight
- Aljamain Sterling vs. Calvin Kattar – Featherweight
- Kayla Harrison vs. Holly Holm – Women’s Bantamweight
- Sodiq Yusuff vs. Diego Lopes – Featherweight
The early prelims begin at 6 p.m., the mid-level prelims at 8 p.m., and the main card starts at 10 p.m. (all times Eastern).
Fans who will be in Las Vegas but haven’t purchased a ticket but would like to be there in person will likely have to turn to the resell market.
The T-Mobile Arena seats 20,000 for the UFC and boxing events, but the projected live gate suggests the show has already qualified as a sell-out. The PPV dollars and live gate are only a piece of the monetization pie.
The UFC will earn even more from sponsorships and other brand deals designed for Saturday’s event.
It’s no wonder White felt free enough to raise the performance bonuses from $50,000 to $300,000 for the event. The hype around UFC 300 has dominated social media in the combat sports community.
The UFC’s promotion on its social media channels and the discussion abroad about the fighters and the event have generated millions of impressions.
With the hype train in full effect, it could be an outstanding weekend for the UFC and its fans. Look for coverage of the official weigh-in on Friday, April 11 and fight night coverage on Saturday, April 12.
On Sunday, April 13, I’ll examine the most viral moments of UFC 300.
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