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Innovation & Industry
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Revolutionizing Consumer Research: How Is Software Innovation Stepping up Market Insights?

News RoomNews RoomMarch 7, 2024No Comments3 Mins Read

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Key Takeaways:

  • Peekator, a promising startup from Zagreb, Croatia, is evolving the traditional market research sector with its innovative software.
  • Launched in 2018, Peekator offers a user-friendly research platform providing agile insights for marketing teams.
  • The company’s system works in three steps: helping design the survey, collecting data, and automating a report — all within 24-48 hours.
  • With clients like dm, Kaufland, Zagrebačka Banka, and Coca-Cola HBC, Peekator has been recognized as one of the top 10 projects by ESOMAR worldwide.

In a world where data is the most valuable commodity, gaining consumer insights rapidly and accurately is paramount; enter Peekator. This Croatian based software start-up is revolutionizing the market research industry by providing a platform that enables companies to obtain comprehensive insights swiftly. The company, which began its journey in 2018, has perfected their product through rigorous testing and now presents the friendliest research platform for agile insights and marketing teams.

The team of ambitious individuals at Peekator have developed their platform around three simple yet effective steps. Firstly, they assist businesses in creating the perfect survey for their target audience. Secondly, they then utilize their consumer panels to disseminate the survey and collect data. Finally, the collected data is processed through their unique platform delivering a comprehensive report to their client within 24-48 hours. This streamlined process allows businesses to make informed decisions quickly, keeping them ahead in their respective industries.

What sets Peekator apart is its efficient model of operation and the scale it operates on. The company is not restricted to a single consumer panel but has a vast network, allowing businesses to target millions of consumers based on over 20 criteria. Combining this with their quick turnaround time, Peekator provides businesses with a competitive edge, giving them faster insights into their target market’s needs and preferences.

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Moreover, Peekator also offers businesses the advantage of customization. Rather than a one-size-fits-all approach, each survey is tailor-made catering to the specific needs and requirements of the client. This level of personalized service ensures that businesses receive the most accurate and relevant data helping them make effective business decisions.

As the market research industry continues to evolve, innovative software firms like Peekator are leading the charge in transforming traditional methods into streamlined, digital processes. Recognized by the industry and awarded GRIT Future Leader 2020 by Greenbook, Peekator’s innovative solutions and client roster, including dm, Kaufland, Zagrebačka Banka, Coca-Cola HBC, Hep Opskrba, Maistra, and others, speak to their success and potential for further growth.

In such a rapidly evolving industry, Peekator is well-positioned to lead the software revolution in consumer research. Their commitment to innovation, speed, and accuracy, along with an impressive and growing clientele, speaks volumes about their future prospects. With businesses’ increased reliance on consumer insights for making informed decisions, Peekator’s services are poised to be more critical than ever.

For more information on Peekator, visit their website, check their Facebook, or follow them on LinkedIn.

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