With digital age companies investing more and more into enhancing customer experience and personalizing their services, patron-responsive analytics have become crucial tools for business success. Firms like Usabilla, an Amsterdam-based analytics startup, are leading the way in developing enterprise SaaS solutions for capturing user feedback and deploying targeted surveys, to maximize conversion in the fast-paced world of e-commerce and SaaS industries.
Usabilla offers three flagship solutions — Usabilla for Websites, Usabilla for Apps, and Usabilla for Emails. Born from the belief that continuous user feedback is key to the success of any website, product, or service, Usabilla provides its clients a voice of the customer solutions to increase client satisfaction, improve user experience, and boost conversions.
Key Takeaways:
- Amsterdam-based startup Usabilla provides enterprise SaaS solutions for capturing user feedback and deploying targeted surveys.
- Usabilla helps brands improve customer experience, boost the conversion rate, and increase customer satisfaction.
- It has three flagship products: Usabilla for Websites, Usabilla for Apps, and Usabilla for Emails.
- The startup has over 20,000 clients including HP, Vodafone, Philips and Booking.com etc.
What helps Usabilla stand out in the highly competitive landscape of digital analytics, is its focus on visual feedback. For example, the company’s product Usabilla for Websites lets users give feedback by selecting the part of the website they want to comment on. This screenshot functionality eliminates guesswork, and lets Usabilla’s clients prioritize website improvements based on precise customer feedback. Furthermore, with Usabilla for app, clients have the power to identify device-specific issues, providing customers another channel for feedback outside of the app store. This helps the clients to increase engagement and improve app store ratings.
With Usabilla for Email, clients can create a custom feedback widget in their email campaigns, enabling their subscribers to rate and leave comments on their digital content. Such feedback provides almost instant and actionable results, allowing Usabilla’s clients to optimize their campaigns and hence increase conversions and click-through rates.
Predicting the future of Usabilla, one thing is clear — the company’s approach to solving problems of the digital age with patron-responsive analytics is one that is likely to keep them as a sought-after solution provider in the e-commerce and SaaS industries. The realm of e-commerce and SaaS is only set to expand and with Usabilla at the helm of analytic solutions, customer experience and conversion rates are poised to reach new heights.
For more information about Usabilla, you can visit their website here. Stay connected with them through their social media pages on Twitter, Facebook, and LinkedIn.
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