Redefining E-Commerce: Can Shopper Monetization Elevate Brand Sales and Marketing Strategy?

⭐ Key takeaways:

• Swaven’s shopper monetization platform is redefining e-commerce by driving both online and offline sales via digital media.
• Their proprietary technology called PoP (Point of Purchase) allows brands to create customized shoppable experiences, increasing conversion rates and understanding of shopper preferences.
• Swaven’s analytics provide real-time data insights, KPIs and benchmarks to optimize brand digital strategy and ROI.
• The startup, headquartered in Paris, is currently active in 65+ countries with 400+ leading brands, connected to 100M+ products and 1200+ e-retailers.

For years, the digital revolution has significantly transformed the retail industry, with e-commerce shaping how consumers interact with brands. Amidst this evolution, Paris-based startup Swaven is carving out a unique space by merging advertising, analytics, brand marketing and predictive analytics. Founded in 2013 by Laurent Quatrefages and Sebastien Thiberge, this startup provides a shopper monetization platform that helps brands harness their digital media to drive both online and offline sales. With a presence in 65+ countries, the platform is connected to over 100 million products and 1200+ e-retailers.

Swaven’s platform and proprietary shoppable technology called PoP (Point of Purchase) creates a new dimension in e-commerce – one where brands can cater to both online and offline shoppers simultaneously. By designing customised shoppable journeys, Swaven empowers brands to maximize conversion rates while simultaneously gaining a deeper understanding of shopper trends and preferences.

The defining differential for Swaven lies in its ability to merge the power of e-commerce, digital media, and data analytics, offering brands a holistic tool to optimize their sales strategy. Brands can now easily track consumer attention, purchase intentions, lead conversions and actual sales. Moreover, the platform offers extensive real-time data insights, KPIs and benchmarks, thereby enabling brands to refine their digital strategy and enhance ROI.

Alongside this, Swaven’s capacity to connect with a multitude of e-retailers serves as a powerful advantage for many brands. This ensures that brands can reach a wider audience through various channels, further enhancing their visibility and potential for conversions. Swaven clients include leading consumer brands, such as L’Oreal, Seb, Samsung and Coty.

Looking towards the future, Swaven vows to continue driving both online and offline brand sales with its unique blend of technology and insights. As the retail industry continues to shift towards online platforms, Swaven is primed to remain at the forefront of the action by helping brands make the most of their digital strategies. The convergence of retail technology, SaaS, brand marketing and analytics could usher in a new era for e-commerce, where shopper monetization becomes integral to brand success.

For more updates, or to get in touch, visit Swaven’s official website or connect on their social channels: Twitter, LinkedIn.

Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!