Key Takeaways:
- Milan-based startup, dropout, is disrupting the European fashion retail industry with its unique e-commerce model.
- Focused on the sale of limited edition sneakers and streetwear, dropout uses a data-driven approach to pricing and marketing.
- With its own patented software, HypeAnalyzer, dropout seeks to bring a new level of automated efficiency and intelligence to the retail industry.
- After securing €750K in a swift equity crowdfunding campaign, dropout is poised for expansion and further technological development.
The evolution of e-commerce disrupting traditional brick-and-mortar retail has become increasingly evident across global markets. In the heart of Europe, Milan-based startup, dropout, is setting a unique precedent within the fashion retail industry. Launched in 2018, dropout has mastered the luxurious appeal of scarcity with its speciality in sales of authentic limited edition sneakers and streetwear.
With its flagship store attracting over 50,000 visitors from around the world, dropout has seamlessly transferred their success to the digital world. The e-commerce platform, dropoutmilano.com, delivers authenticity, free delivery across the EU, and has already welcomed millions of visitors translating to thousands of sales.
What sets dropout apart is its innovative use of technology to drive operations. The team at dropout has developed a software for technical analysis of the secondary streetwear market called HypeAnalyzer. The algorithms output objective data on things like consignment rates and discounts, and powers automated and data-driven pricing and marketing. This approach delivers efficiency, speed, and accuracy, whilst catering to a niche, creating a competitive edge.
The trademarked dropout® brand is not just limited to sales of streetwear; they are also studying the creation of an investment portal for sneakers as alternative assets. This pioneering approach could potentially reshape the perception and value of the streetwear market, elevating it to a sophisticated investment platform.
The future of dropout looks promising based on its past and current achievements. The company recently raised €750k via equity crowdfunding in just 6 days. The funding will be used to open a new retail location, several temporary locations throughout Italy, and a further refinement of its e-commerce platform and HypeAnalyzer software.
With the participation of two Italian VC funds and over 150 retail investors, dropout is well-positioned to continue its disruption of the fashion retail industry. As e-commerce continues to redefine global retail, dropout is a company to watch in the fashion world.
Follow dropout on their journey on Twitter, Facebook, LinkedIn and visit their website for more information.
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