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Innovation & Industry
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Is Delayed Feedback the Future of Efficient Public Relations Communiqué?

News RoomNews RoomDecember 19, 2023No Comments3 Mins Read

Key Takeaways

  • latershare, a Munich-based startup, offers an innovative solution to common communication dilemmas through a time-delayed feedback system.
  • The platform ensures all participants have identical information at a certain point, making decision-making more streamlined.
  • latershare emphasizes on usability, openness, universal applicability, and respect for privacy and offers its services free of charge.

Introduction

It is commonly said that timing in communication is everything, and this is the premise for the Munich-based startup, latershare. As the pace of communication speeds up in the modern business world, the quest for effective and timely feedback can often lead to hasty responses and influenced opinions. latershare aims to solve this problem with a unique time-delayed feedback system that brings a new perspective to the future of Public Relations discourse.

This German startup, founded by Jens Hoppe, is changing the way individuals and businesses communicate and make decisions. With its online service, latershare allows users to curate rounds of feedback that are not immediately visible, avoiding premature influence and providing all participants with identical information at the same time. The platform is free to use without registration and prides itself on enhancing interpersonal communication and improving efficiency in both professional and private environments.

What sets latershare apart?

Where latershare excels is its approach to resolving two common issues in communication: the influence of the first response and the pressure to respond quickly. By storing responses in a ‘virtual envelope’ until a specified time or once all feedback is in, latershare ensures that all stakeholders have equal say without being swayed or rushed. This not only mitigates the ‘first response’ bias but also promotes thoughtful and considered participation.

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Furthermore, latershare stands out with its broad applicability. Besides pitching and voting scenarios, the platform can be used for time-delayed announcements or decision outcomes, bid gathering, story continuation, and even conflict resolution. Truly a multi-use platform, it offers a wide range of communication solutions that cater to various user needs.

The Future of latershare and the PR Industry

In a digital landscape where immediate communication and real-time feedback is the norm, latershare’s time-delayed approach brings a refreshing change and a call for thoughtfulness. Looking to the future, latershare plans to extend its offerings with a cost-based package of additional features for companies. With these strategic plans, it is poised to play a significant role in the evolution of the PR industry.

latershare’s innovative approach to communication is indicative of the changing dynamics within the PR industry. As businesses and individuals value efficiency and thoughtfulness in their decision-making processes, latershare’s model holds strong potential. You can find more about latershare via website, or follow them on their Twitter @latershare.


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