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Innovation & Industry
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Is ‘Banking as a Service’ the Next Big Breakthrough in FinTech Industry?

News RoomNews RoomDecember 5, 2023No Comments3 Mins Read

Key Takeaways

  • ‘Banking as a Service’ (BaaS) is on the rise, revolutionizing the fintech industry.
  • Pocosys, a startup based in Estonia, is at the forefront of this shift.
  • BaaS allows companies to provide financial services without the need for a financial license or software development.
  • Pocosys endeavors to empower businesses by unlocking potential in banking.
  • Critical elements such as creating payment solutions, issuing white label cards, and launching a neobank can be managed by businesses in a cost-efficient and expeditious manner with Pocosys.

Introduction

The world of FinTech is experiencing a paradigm shift known as ‘Banking as a Service’, which is poised to reconstruct the landscape of the industry. BaaS, as it is commonly referred to, has opened up the previously exclusive domain of financial services to a wide range of businesses, lowering barriers and democratizing access to banking solutions. Cutting-edge startups like Pocosys are leading this transformation.

Pocosys, based in Tallinn, Estonia, has envisaged a future where every company could provide banking services. They are leveraging BaaS to enable companies not only to offer financial services to their customers without needing a formal banking license, but also harness the power of embedded financial services in their business models. Their aim is to change the widespread conception that banks are the only entities capable of providing banking services.

Analysis

Pocosys sets itself apart in the densely-packed FinTech space with its unique perspective and innovative solutions. They offer a BaaS platform that handles the technical aspects, while companies take care of marketing and customer service, thereby creating a seamless integration. Their platform offers businesses an opportunity to open new revenue streams, gain critical data insights, enhance customer loyalty, and retain more customers by integrating a loyalty engine with the affordable financial services.

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Pocosys is not just a technology firm. They are committed to empowering businesses and contributing towards democratizing the finance industry. By leveraging Pocosys, businesses can launch banking products in 1-2 months at a cost of €1–2 per client, issue white label cards, create state-of-the-art payment solutions, or even launch a neobank. It’s a revolutionary way to deliver financial services with minimal operational overhead and maximum business impact.

Conclusion

The future of FinTech, and Pocosys’s role in it, are promising. As the trend of BaaS continues to take shape, Pocosys is perfectly situated to facilitate the evolution, driving transformative change in the fintech industry. Banking services, once the exclusive domain of financial institutions, are now being made available to businesses of all sizes and types, fostered by innovators like Pocosys.

The ‘Banking as a Service’ model has the potential to be the next big breakthrough in the fintech industry, and Pocosys stands at the vanguard of this impending transformation. To learn more about Pocosys and its exciting endeavors, follow them on Twitter, Facebook or LinkedIn.


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