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Innovation & Industry
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Is Augmented Reality the Future of Virtual Marketing in the EU?

News RoomNews RoomNovember 16, 2023No Comments3 Mins Read

Key takeaways:

  • rooom.com stands as one of the most promising startups featuring 3D, AR and VR technologies for marketing and visualization needs.
  • Founded by Hans Elstner, rooom’s comprehensive product portfolio caters to a broad range of industries.
  • The company’s prowess and unique approach have won it numerous accolades, promising a bright future for AR and VR marketing in the EU.

In 2018, the launch of rooom.com marked the beginning of a new era in the realm of 3D, Augmented Reality (AR), and Virtual Reality (VR) technologies. Based in Jena, Thuringen, Germany, rooom.com offers a cutting-edge enterprise metaverse platform servicing all manners of marketing and visualization needs. This innovative Software as a Service platform has now become an essential tool for creating, managing, and promoting captivating 2D, 3D, AR, and VR experiences across desktop and mobile devices.

rooom.com’s products cover an expansive gamut of industries that benefit from its award-winning technology. Among them lie immersive virtual events, property visualization, interactive product showrooms, and engaging 3D tours. Major clients, include Porsche, Deutsche Telekom, DHL, and E.ON, with events hosted by rooom’s eventCloud drawing up to 200,000 users globally.

What sets rooom.com apart is their approach to making 3D, AR, and VR technology accessible and usable for businesses across various industries. Their customizable platforms – eventCloud, spaceCloud, productCloud, and immerseCloud – provide tailored solutions that meet specific business needs. Whether it’s creating virtual events, showcasing real estate, displaying products, or developing immersive tours and guides, rooom’s technology delivers excellently on quality, usability, and engagement.

Moreover, the company’s success is not solely dependent on their compelling product suite, but also their customer-centric focus. Through their keen understanding of different industries’ requirements, they are able to offer tailored solutions yielding notable results. Their commitment to their craft is evident in the numerous awards they have won, including the Global Eventex Award (twice), the Innovation & Excellence Award, and the German Innovation Award.

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As AR and VR technologies continue to advance, rooom.com is poised to play a significant role in shaping the future of virtual marketing in the EU. Their innovative solutions not only encourage businesses to adapt to these technologies but also prove the tangible benefits that AR and VR can bring to the marketing landscape. With rooom.com, Augmented Reality seems destined to be the future of virtual marketing.

For more information about rooom.com and their innovative platform, visit their website, and stay updated on their latest developments via their social media profiles on Twitter, Facebook, and LinkedIn.


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