How is Behavioural Loyalty Revolutionising the Digital Marketing Landscape in Europe?

• Advice Group is pioneering Behavioural Loyalty in the world of digital marketing in Europe
• They utilize big data to create targeted and personalized marketing strategies
• Founded in 2006, they have consistently been recognized for their innovative approach
• Their recent acquisition of start-up Leevia Srl and new financial partnerships indicates promising growth and expansion.

When it comes to revolutionising the digital marketing landscape in Europe, few do it quite like Advice Group. A Turin-based company founded in 2006 by Fulvio Furbatto, Advice Group specialises in behavioural loyalty, recognition programs, and engagement activities, thereby reinventing the contemporary landscape of digital marketing. This ground-breaking form of marketing makes use of behavioural programs to create meaningful relationships with customers, in effect personalising and customising the marketing experience.

Advice Group has been instrumental in integrating Big Data into their marketing approach, converting vast volumes of user data into clusters to yield real-time targeted actions that enhance sales. Their innovative approach saw the creation of Italy’s first digital collection for Lavazza in 2008, setting a new market standard in the country.

As experts in behavioural loyalty, Advice Group sets itself apart from the competition by offering personalized and targeted marketing activities based on customer behaviour. This customer-centric approach differentiates them from conventional marketing methodologies, which often broadcast generic messages. By leveraging Big Data, Advice Group has the ability to analyze customer behaviour on a deep and comprehensive level, which in turn enables them to craft perfectly-targeted marketing strategies that speak to the individual needs and preferences of each customer.

Such a targeted analysis and strategy implementation has garnered them ample recognition in the marketing industry. They have won prestigious awards at the London Loyalty Awards and the Echo Awards in New York, and have also been named in Financial Times’ list of Europe’s fastest growing companies. Further, they recently acquired the start-up company, Leevia Srl.

As we look to the future of digital marketing, it becomes ever clearer that the work of Advice Group is not just relevant, but necessary. Their harnessing of behavioural loyalty and Big Data is becoming increasingly pervasive, promising a new era of targeted and personalized marketing that respects and values the consumer. With their innovative approach, robust alliances, and an expanding team, they are poised to make significant strides in the European marketing space.

Follow them on their journey via their social media handles: Twitter, LinkedIn.