In a recent release, IBM and Adobe announced that they will expand their existing partnerships to incorporate the generative AI in Adobe Sensei GenAI services and Adobe Firefly (currently in beta), Adobe’s family of creative generative AI models, into a new suite of supply chain solutions.
IBM Consulting reportedly is set to launch a new portfolio of Adobe consulting services that are designed to help clients build a content supply chain ecosystem. According to the release, it will be designed to be collaborative, fast, and able to automate tasks and enhance communication.
In turn, the announcement said that Adobe’s enterprise customers will have access to IBM Consulting experts, including 21,000 data, AI and experience consultants, who will help implement generative AI models for the design and creative process.
“We’re seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity,” said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting, in the release. “By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity.”
“We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers,” said Justin Merickel, vice president, Digital Experience Business at Adobe. “By bringing together Adobe’s AI-accelerated Content Supply Chain solution and IBM’s human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption and drives better business decisions.”
IBM Consulting recently announced its Center of Excellence for generative AI, which reportedly has more than 1,000 consultants with specialized generative AI expertise, and the tram is now taking clients looking to drive business transformation through enterprise-grade AI.
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